Distribution Strategy

Supply first.
Demand follows. Flywheel compounds.

Servitium onboards businesses before marketing to consumers. Investment closes → soft launch begins. Year 1 revenue clock starts on launch day.

55
Businesses/month (Year 1)
10
Student brand ambassadors
$22/hr
Student wage (co-op)
8%
Warm D2D conversion
The Core Logic

How the supply engine works

The Threshold Rule

Consumer marketing activates only once 10 businesses in a service category are active in Metro Vancouver. Not before. This prevents spending consumer acquisition budget before supply density exists.

BILS Cross-Marketing

Every onboarded business receives a BILS card — a shareable OpenGraph-enabled profile link. Each business has ~150 contacts. At 5% click-through = 7.5 consumer touchpoints per business from Day 1 at zero cost.

Team Structure

Who executes the strategy

Senior BD Hire

Trains and accompanies students Months 1–2. Students independent from Month 3. BD fully pivots to brokerage LOI pipeline from Month 7 onward. ~$70K/year base.

10 Students · Servitium

Recruited via Metro Vancouver university co-op programs. $22/hr · 10hrs/week. Each manages their own branded social account. Visits businesses, films short-form video, hands raw footage to agency.

Vancouver Content Agency

Edits raw student footage, schedules posts across 10 accounts, boosts top-performing content. $1,500/month. Students do not post — the agency handles everything after filming.

Go-to-Market Phases

Phased expansion plan

Phase 1 · Months 1–6
Metro Vancouver — Supply Build
BD trains 10 students. Students conduct 20 in-person business visits per week each (800 total/month). BD accompanies Months 1–2, students independent from Month 3. No vertical onboarding — vertical modules in development. Vancouver agency posts one business feature video per onboarded business.
Target: ~255 paying businesses by Month 6 · Zero vertical revenue
Phase 2 · Months 7–12
Metro Vancouver — Vertical Launch
BD pivots to brokerage LOI pipeline. One founding partner LOI per vertical (real estate, insurance, wealth management) used as credibility anchor. BD approaches additional brokerages using founding partner endorsement. Consumer paid ads activate category-by-category. Vancouver freelancer manages Meta + Google LSA ($3,500/month).
Target: First brokerage agents paying Month 8 · 362 solo businesses by Month 12
Phase 3 · Year 2
BC + Alberta Expansion
Student model replicated in Calgary and Edmonton (5 students + 1 BD hire per city). Metro Vancouver cohort renewed. 3 BD hires total. BD closes 1 brokerage every 6 weeks — 8 brokerages by Year 2 end. Churn improves 15% → 7% as platform value compounds.
Target: 1,058 paying businesses · 160 agent seats · ~$100K MRR
Phase 4 · Year 3
Canada-Wide
Five cities operational: Vancouver, Calgary, Edmonton, Toronto, Montreal/Ottawa. 50 students, 5 BD hires. 40 new brokerages closed across Year 3. Churn drops to 4%. Transaction fees become the dominant revenue stream as consumer volume compounds across all cities.
Target: 3,539 paying businesses · 960 agent seats · ~$428K MRR
Alliance Strategy

Founding partner model — one per vertical

Real Estate · Seeking Founding Partner
Top-producing Metro Vancouver REALTOR
Active conversation underway · Sutton Group network · Top 1% designation · LOI in progress
Wealth Management · Seeking Founding Partner
Metro Vancouver Advisory Firm
Active conversation underway · Independent wealth management firm · Managing Director level · LOI in progress
Insurance · Seeking Founding Partner
BC Insurance Brokerage
Active conversation underway · Licensed P&C brokerage · Metro Vancouver · LOI in progress
Industry · In Progress
BC Industry Associations
BCLNA · Delta Chamber of Commerce · Surrey Immigrant Entrepreneur Networks

One founding partner LOI per vertical — used as a credibility anchor. After signing, the BD hire uses that endorsement to approach additional brokerages in the same vertical without requiring a separate LOI for each. Founding partners receive permanent status, free onboarding, and early feature co-design access.

Industry Value Chain

How value flows through the platform

Solo Home Services
Consumer discovers via Servitium profile or BILS link
→ Views verified 10-star score and portfolio
→ Submits quote request via Hub
→ Professional quotes in-app
→ Schedule confirmed
→ Job start approved by both parties
→ Job completed
→ Payment released via Stripe
→ Verified review posted automatically
Servitium earns: $25/month + 7% on completed transactions
Vertical Professionals
Consumer submits inquiry via Hub
→ Professional responds
→ Needs assessment scheduled
→ Quote prepared
→ Quote presented
→ Policy placed / transaction closed
→ Consumers pay nothing
Servitium earns: $199/month per agent seat (pure subscription)
Financial Model

Bottom-up.
Benchmark-backed. Conservative.

Every number is derived from confirmed inputs — student visit rates, D2D conversion benchmarks, and SaaS churn data. No projections are assumed without a source.

$161K
Year 1 Revenue
$820K
Year 2 Revenue
$3.55M
Year 3 Revenue
Month 8
Cash-flow positive trigger
Revenue Streams

Three streams, two customer types

Stream 1
$25 / month
Solo business subscription. First month free. No contract. Activates the month after onboarding.
Stream 2
7% per job
Platform transaction fee on completed, paid jobs only. No completed job = no fee. Stripe adds 3% = 10% gross.
Stream 3
$199 / seat
Vertical agent seat: real estate, insurance, wealth management. $49/month auto salesperson. Pure recurring subscription.
Cost Structure

What the seed round funds

Months 1–6 Burn
$22.8K
per month
Months 7–12 Burn
$26.3K
per month (ads activate)
Year 2 Burn
$53.4K
per month (3 cities)
Current Burn
$1K
per month (pre-launch)
Cost ItemMonths 1–6Months 7–12Year 2+
BD hire (1 → 3 by Year 2)$5,833/mo$5,833/mo$17,499/mo
Student team (10 → 20 → 50)$9,460/mo$9,460/mo$18,920/mo
Vancouver content agency$1,500/mo$1,500/mo$3,000/mo
Consumer paid ads + management$0 (activates M7)$3,500/mo$7,000/mo
Dev team$5,000/mo$5,000/mo$5,000/mo
Infrastructure + legal + admin$1,000/mo$1,000/mo$2,000/mo
Total Monthly Burn~$22,793~$26,293~$53,419
Bottom-Up Projections

Year-by-year model

Geography
Metro Van
Month 12 MRR
$25K
Paying businesses
362
Total Year 1
$161K
MonthPaying BusinessesSubscription RevTransaction RevVertical RevMRR
Geography
Van+Cal+Edm
Month 24 MRR
$99.5K
Agent seats
160
Total Year 2
$820K
MonthPaying BusinessesSubscription RevTransaction RevVertical RevMRR
Geography
5 Canadian cities
Month 36 MRR
$428K
Agent seats
960
Total Year 3
$3.55M
MonthPaying BusinessesSubscription RevTransaction RevVertical RevMRR
Seed Round

$500,000 CAD — Use of proceeds

Allocation%Amount
BD + sales hiring40%$200,000
Phase 2 vertical development25%$125,000
Marketing + consumer acquisition20%$100,000
Operations + infrastructure15%$75,000
Total Seed Round100%$500,000
Raised to Date
$100,000 CAD
$40,000 co-founder self-funded
$60,000 Futurpreneur / BDC loan
Additional Pipeline
NVBC 2026 prize (~$110K first place)
NRC IRAP application in progress
Angel round $300K–$400K post-NVBC
Key Assumptions

Every number has a source

Risk Register

Identified risks and mitigations

RiskLikelihoodImpactMitigation
Cold-start — businesses before consumers Medium Medium Standalone value from Day 1. BILS cross-marketing. 10-business threshold prevents wasted ad spend.
Solo churn higher than 15% Medium Medium Free month removes low-commitment sign-ups. In-person onboarding reduces early drop-off. Reputation compounds switching cost.
Brokerage sales cycle longer than 6 weeks Medium Low Three parallel founding partner conversations active. No single dependency.
Student conversion below 8% Low Medium BD accompanies visits Months 1–2. Offer is genuinely attractive. 94% pilot interest confirmed.
Seed round delayed or undersized Low Medium $1,000/month current burn. NVBC prize partially offsets. Early revenue from Month 4.
Well-funded competitor enters Low High Multi-year rebuild for any incumbent. Transaction history, reputation data, and community content compound as moat.